Alpenrose Dairy

Farm to front door

Social Campaign
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Helping a local legend deliver the goods on social

Alpenrose Dairy, a Portland local since 1916, saw an opportunity in the rising popularity of subscription services: bringing back milk delivery. We worked with Alpenrose to create a campaign celebrating something that no other dairy or food subscription service could: local charm.

Anthem

Strategy
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Going on a charm offensive

Dairy milk isn't exactly brimming with unique selling propositions. It's milk. So when it came to helping Alpenrose Dairy promote its delivery service, we needed a different way in. We found it by embracing what makes Alpenrose unlike any other dairy: perfectly sized, situated, and positioned in the cozy confines of the Pacific Northwest's most charming city: Portland.

Teaser content

Social
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Portland homeowners
put on the charm

"Charming bungalow" has never been said more than it's been said in Portland. That's because Portland has no shortage of charming neighborhoods filled with charming homes which are just a short walk away from a charming park (or two). So we created a social promotion challenging Portlanders to do what they do best: show off their charming homesteads to win an even more charming version of their homes.