This is the play

Xbox & Disney's The Mandalorian

Experiential
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The earned media is strong
with this one

The Mandalorian took the world by storm in 2019, introducing Mando, Baby Yoda Grogu, and a host of other unforgettable characters. Season 2 upped the ante even further, with a cameo no one saw coming. To say Season 3 was highly anticipated would be an understatement of galactic proportions.

We helped Xbox step up to the challenge with a partnership activation that perfectly intersected the Star Wars and gaming universes.

Game like Grogu

Where there's Mando and Grogu, more often than not The Child's Pram isn't too far behind. And for good reason. It's the coziest spot in the galaxy, complete with blanket, pillow, and blue cookies. What more could a Force-wielding foundling want? We had a few ideas.

Meet the PramXL. Designed and fabricated from The Mandalorian's official 3D files, it provides the comfy confines of The Child's pram, along with some choice upgrades. HD monitor, Xbox Series X and controller, free Xbox Game Pass, USB charging ports, massaging seat, and even a cupholder to secure a tall glass of blue milk.

Case study

We have a good feeling about this

With the PramXL formed and fabricated, it was time to get Mando fans stoked about it. What better place to do just that than at the red carpet premier of The Mandalorian - Season 3? While Pedro Pascal and Jon Favreau met with press and signed autographs, fans were also rewarded with Xbox swag and Game Pass subscriptions. The dedicated fans that stayed on target and followed the PramXL beyond the premier learned they could use Microsoft Rewards points for a chance to win it.