JP Morgan and Transformers Rise of the Beast partnership
A transformative and a first co-marketing entertainment partnership for J.P. Morgan with Paramount Pictures around the theatrical release of Transformers: Rise of the Beasts. This campaign let our audience understand that there is more than meets the eye to this global bank and that the "Future of Payments" is coming to a connected car near you.
Our paid media campaign pushed to a digital experience showing that J.P. Morgan is a significant upgrade when it comes to payment solutions. Messaging went beyond the video to show how JP Morgan meets clients where they are to provide a seamless payment experience for businesses and customers — even on the go.