Xbox Game Pass
PC gamers can be a pretty tough crowd. They hate being pandered to. We cut the crap and went straight to what they care most about: the games. We created a hyper-self-aware campaign featuring Shroud, one of PC gaming’s biggest names, to tell the world that Game Pass has some of the biggest PC games.
Shroud plays all kinds of games, making him perfect for Game Pass. We kicked off his campaign on Twitter and then followed up with social-first content that got PC gamers talking. Even Dr. DisRespect.