Xbox Game Pass

Giving gamers what they want

GP_cover

PC gamers can be a pretty tough crowd. They hate being pandered to. We cut the crap and went straight to what they care most about: the games. We created a hyper-self-aware campaign featuring Shroud, one of PC gaming’s biggest names, to tell the world that Game Pass has some of the biggest PC games.

Hang gliders, beavers, and green screens, oh my

Shroud plays all kinds of games, making him perfect for Game Pass. We kicked off his campaign on Twitter and then followed up with social-first content that got PC gamers talking. Even Dr. DisRespect.

Play along

Contact

Main office

1631 NW Thurman Street
Suite 400
Portland, OR 97209
503-313-3491

Play with us

Inquiries

Play for us

Careers

All rights reserved

© 2023 Hijinx