Mixer

Streaming is better this way

Video Campaign
––––––––––

Give them something to stream about

It's ironic that gaming is as interactive as it gets, but as soon as you start to streaming online, the interactivity all but disappears. Mixer aimed to change that with interactive streaming. For the first time, fans could actually interact with their favorite streamers and provide items like boosts or health packs in the games they were playing in real time. We created a series of videos that put the spotlight on all the ways streaming is better on Mixer.

Strategy
––––––––––

No overthinking required

Sometimes a product or service is so good and unique that it doesn't require a deep dive into human psychology or marketplace opporunties or Gen Z's eating and drinking habits. That was the case with Mixer. Interactive streaming was truly novel. So we embraced the tech, and used it a critical plot device in a handful of short stories that connected with gamers in ways other streaming platforms hadn't.