Microsoft & Coco Gauff & New Balance

It takes a team to realize a dream


Professional tennis phenom Coco Gauff partnered with New Balance to create her first signature shoe. But there was a small problem: it was in the midst of a global pandemic. With the help of Microsoft Teams, they were able to collaborate without missing a step.

To showcase the tech behind this collab, we brought Coco’s inspiration to life, giving fans a unique look behind the design. And since Coco is a TikTok fiend, we created a little piece of content for the platform that was 100% Coco.



Coco is a tennis phenom and rad af influencer.


6.9M TikTok views