CBT Nuggets
Teamwork makes
the swing work
Broadcast
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A golfer, an IT guy, and a cognitive behavioral therapist are on the first tee ...
What do cognitive behavioral training and golf phenom Aaron Wise have in common? The answer is CBT Nuggets, an IT training and certification company that takes complex topics like "Managing AWS EFS with Python and PowerShell" and boils them down into convenient virtual training that IT pros can take anywhere, and at any time.
CBT Nuggets had just become one of Aaron's sponsors. With a major PGA Tournament coming up, CBT Nuggets wanted to leverage the opportunity to drive awareness for its brand.
Creative strategy
First, we needed an insight. A truth that applies to Aaron Wise and his game, as well as to CBT Nuggets. Interestingly enough, we found it in the notion of teamwork. While it's true that golf and virtual learning are mostly solo experiences, pro golfers and IT pros are supported by larger teams. Golfers have caddies, trainers, sports psychologists, and more. IT professionals have experienced coworkers and colleagues, online communities like GitHub, and educational certification programs like CBT Nuggets, which itself provides a network of licensed instructors and fellow students, all experts in their fields.
Making golf a team sport
We tell this story of support and teamwork as we follow Aaron preparing for a major tournament: dialing in his swing with his swing coach, working out with a strength and conditioning coach, and fortifying his mental toughness with a therapist. But even though one training session ends, his team of professionals continues to grow and support him every step--and swing--of the way. Just IT professionals have a team of supporters with CBT Nuggets.
Play along
Contact
Main office
123 NE 3rd Ave.
Suite 400
Portland, OR 97232
503-313-3491