Adobe & Microsoft Surface
Originality is a team sport
Integrated Campaign
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Creative to the power of four
Legendary filmmaker Jim Jarmusch famously said, “Nothing is original.” We couldn't agree more. So to bring Microsoft Surface and its brand ethos “Original by design” to life, we embraced the gray area between originality and inspiration. We did so by partnering two creators from different walks of life, and two very different ways of expressing their creativity, and encouraged them to borrow heavily from one another. The end result? A surreal campaign that elevates creativity and explores what’s possible when creativity and inspiration are equally encouraged and celebrated.
Directors film
Brand film
Video
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Pairing up for possibility
The campaign features collaborations between two pairs of creators from different sides of the creative coin. One couple highlights what happens when you match extreme sports adaptive athlete Kiana Clay with mind-bending content creator Fernando Livschitz. The other pairing forges a bond between pro drift driver Collete Davis who expresses her creativity in RPMs and plumes of smoke while her partner, cache bunny, takes video editing and motion graphics to unheard-of levels.
Influencer Marketing
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Riding wakes of originality
While the campaign celebrates creativity and originality, it does so by leaning into the uniqueness of each influencer pair to create something they'd otherwise never make on their own. The thing is, influencers have spent countless hours creating and curating content that, in turn, draws their followers. Part of our process for this campaign was identifying influencers who were open and willing to collaborate to create something their audiences had never seen before. Then we handed over the creative reigns, trusting them to work together to develop content greater than the sum of themselves.
Play along
Contact
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503-313-3491