Xbox All Access
Xbox All Access is the best way to upgrade to next-gen gaming. Gamers get a console and two years of Game Pass, all for one low monthly price. The only downside? Gamers will have to move on from their old console. This campaign helped gamers do just that with a contemporary twist on a nostalgic love ballad: All-4-One and its hit single “I Swear” were perfect.
We rewrote “I Swear” and turned it into “It’s All There” and had All-4-One sing it. Next, we made a music video that’s straight out of the 90s: mansion, matching outfits, a random water feature, the not-quite-exotic-but-still-cool-looking sports car, the 4:3 aspect ratio, and more. It all came together in a massively successful campaign, which included social, digital display ads, and influencer kits.
The campaign influencer kits embraced the '90s vibe through and through. The box was styled on all sides as a custom Xbox boombox and, when opened, revealed branded swag. The best of which was a CD jewel case (remember those?) which contained a greeting from All-4-One, customized for each influencer.