Xbox & NFL

Game day evolution 101

Integrated Campaign
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Class is in session with the NFL's Official Game Console

When Microsoft first became an official NFL partner, it meant Xbox was the official console of the NFL. But this was no mere logo lockup. Xbox went all in, creating a built-in fantasy football app that gave gamers the ability to update and track their fantasy teams on their Xbox while gaming. Our job was to tell the world about it.

First, we created Chet, a fantasy football team manager who takes his job very seriously. So much so that he taps NFL players from across the league to get them up to speed on fantasy football on Xbox. His story arc was legendary, starting in his home office, through the ranks as a fantasy football pundit, and eventually making it to the corner office.