Habitat for Humanity
Be a tool
We say tool like it's a good thing.
We made being a "tool" the ultimate compliment.
Habitat For Humanity needed to expand its audience and drive participation from those who could make a difference—builders, tradespeople, and the public that could provide volunteer labor, donations, and materials.
The solution? A clever campaign that encouraged northwest locals to "Be a Tool" for change.
Broadcast
Collaborative engagement
Habitat For Humanity has stellar brand awareness, but as a nonprofit organization, marketing dollars are tough to come by. We worked together to identify opportunities where the program could maximize engagement, from clicks to sign-ups to donations.
Key achievements
68% increase in total users to Habitat’s website
222% increase in email subscribers
84% increase in online donations totaling $135,370 for the October to December time frame
$26M raised to date
Play along
Contact
Main office
123 NE 3rd Ave.
Suite 400
Portland, OR 97232
503-313-3491