Columbia Sportswear

Keep your tips up

Going full send with fan engagement

Columbia Sportwear’s Ski Bum Scholarship is the social media video contest gold standard. Winners are sent on a three-month, all-expenses-paid trip to Whistler.

Our job was to help Columbia make it even better.

Case study

Knowing the creative bar was high, Columbia asked us to go big.
We went all out, giving the entire contest a colorful facelift, combining irreverence and striking design to create a highly engaging contest hub.